One page per tour
Not a PDF, not a price list in an Instagram highlight. A page for each tour that Google - and the AI assistants travellers now ask - can read.
The checklist
- A clear title with the place: "Waterfall and river tubing, Guanacaste", not "Adventure combo".
- Duration and times: start, finish, and when pickup begins.
- Price: per person, with the total shown as they choose the group size. Say what children pay.
- What's included - and what isn't: transport, lunch, gear, park fees.
- Pickup or meeting point: which hotels you collect from, or a map pin.
- What to bring: shoes, sunscreen, cash for tips, a change of clothes.
- Who it suits: minimum age, fitness level, whether it runs in the rain.
- Cancellation and weather policy: in plain numbers.
- Real photos: your guides, your boat, your guests.
- Reviews: a few recent ones, on the page itself.
- A book button you can see on a phone: without scrolling to the bottom.
Both languages
Travellers search in English; many local and national customers search in Spanish. A page in each language, linked to each other, lets each group find you.
See how Legend Costa Rica's tour pages handle it: a Legend tour page.